Welcome to Vocal Branding Australia and the Vocal Branding Blog, where we discuss all things Voice. Our corporate mission is to bring a unique and contemporary perspective to all non-visual aspects of branding and communications. Vocal Branding realizes the intrinsic capacity of the human voice to transmit emotion, and its extraordinary potential to create compelling, durable and trusted brand relationships with clients, colleagues and customers.

“We encounter thousands of logos every day, but almost all of them are visual. For the next few years, sonic logos will always be worth considering simply because they will be relatively rare and can therefore act as differentiators. But there’s more to them than curiosity value: used wisely, they work exceptionally well.” - Sound Business” by Julian Treasure

View and Listen to Tim’s award-winning presentation on the relationship between the human voice and trust

Speak with us about how a Vocal Branding Audit can improve your sales and customer relations.

These Vocal Branding Australia Case Studies demonstrate some of the many applications of our voice and Vocal Branding services.

“Vocal branding is the strategic and purposeful use of voice to convey ideas, impressions and feelings from speaker to listener.” - Tim Noonan

This article contains links to most of our company features, services and our unique approach to voice. [Read rest of article…]

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Jobs’s legacy includes accessible software for disabled people

Source: Canberra Times (Australia)-October 9, 2011

By: Graham Downie

A largely overlooked aspect of Steve Jobs’s legacy is the emphasis he placed on making Apple’s products accessible to people with disabilities.

At first glance, the iPhone, with almost no tactile controls, seems the antithesis to a usable product for people who are blind or who have limited sight. But it is fast becoming the phone of choice for many such people. This is because every iPhone includes software designed specifically for people who cannot see the screen.

When activated, a synthetic voice speaks the function touched by a finger. Gestures are used to control the phone. Some users acknowledge that some learning is necessary and that the phone is not suitable for everyone.

Synthetic speech combined with sophisticated screen reading technology has made everyday computers usable by people with limited or no sight. However, this software is relatively expensive.

Apple includes what it calls VoiceOver in all of its new Mac computers. It claims VoiceOver is full-featured screen access technology which rivals the best screen readers for Windows. This claim is not universally accepted, but it is significant that a manufacturer supplies this type of software in a range of its products, including the iPhone, iPod and iPad.

Meanwhile, many appliances are becoming increasingly difficult for about 20 per cent of Australians to use.

Voice Technology Designer and managing director of Vocal Branding Australia Tim Noonan describes these people as the overlooked consumers. He says that since 1992, guidelines have been available explaining the issues and approaches needed to make consumer electronics accessible to people with disabilities. But until recently and even today most products are still inaccessible.

Noonan, who is blind, uses an iPhone. He says Apple’s unprecedented incorporation of VoiceOver on the Mac and in the iPhone exemplifies Apple’s and Steve Jobs’s visionary understanding of inclusion and participation in modern society by as many user communities as possible.

“But until the announcement of the iPhone 4s, Voiceover really only solved half of the accessibility challenge for blind users; but with the forthcoming Siri assistant and voice dictation, Apple has again delivered, by providing efficient and intuitive voice input and control of the iPhone.” Noonan says the latest iPhone will be the game changer for blind people. He says it is the first commercial device to intelligently bring together voice and visual interfaces within a mobile communications device.

Meanwhile, those overlooked consumers can have difficulty using some modern washing machines, changing the channel on a television, adjusting the temperature of house heating or cooling, setting the alarm on a clock radio and operating microwave ovens.

So many of these and other products are operated by viewing a menu on a screen. Others have tiny controls which are difficult if not impossible for people with reduced dexterity to use.

An exception is a television set- top box, not yet commercially available, which provides voice guidance including television programs. The same cannot be said for digital radios available in Australia.

Specialised software is available to some smart phones but to date it does not give access to many of the aps on which people will increasingly depend. Therefore the commitment by Apple and Jobs is commendable.

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Some Recent Brand Voice and Vocal Branding Australia Case Studies

We are often asked for examples of how Vocal Branding is enhancing brands and communication between businesses and their customers.

Here are a range of Vocal Branding case studies and projects we’ve worked on at Vocal Branding Australia:

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Expressive Voice Agency – Audition Information

What is The Expressive Voice Agency? The Expressive Voice Agency is a business unit of Vocal Branding Australia The Expressive Voice Agency covers the following: 1.     Auditioning fresh new voices as well as established voice artists for our expanding family of authentic naturally expressive voices. These are matched with brands to support the production [...]

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Voice Audits: How is Your Business Sounding and How Could it Sound Better?

When was the last time you really paid attention to how the Voices of your business sound, and the effect they have on your customers and clients?

Unless you’re online-only, every company, Government department or small business speaks with its customers in one way or another, but we rarely think about just how crucial the sound of voices are for engaging and influencing our customers and for building trust and brand loyalty.

All management and most employees in your organisation probably know how your brand should look, but if you were to ask them “how should our brand Sound?’ you may receive hesitant and perplexed looks. A Vocal Branding (voice) Audit reports on how your business sounds at the moment, and delivers practical research-based recommendations on how your brand could (or should) sound, to reinforce your visual branding and strengthen sales.

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POLL (Now Closed): Is Prime Minister Julia Gillard’s Distinctive Voice an Asset or a Liability in the Up-Coming Election?

Find out what people thought … in this Poll on the voice of Julia Gillard.

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Accessible Apple iOS iPhone and iPad App Development: Presentation Delivered at Mobile Monday Sydney.

In this 2 August 2010 Mobile Monday Sydney presentation I Briefly cover the current state-of-play in mobile device accessibility; Demonstrate and discuss Apple’s VoiceOver accessibility software for blind and low vision users that is built into iOS devices such as the iPhone, iPod Touch and iPad; Explain how and why it is a good move [...]

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Some Voice Examples: What Products and Brand Voice Situations Can Benefit from Vocal Branding?

Advertisements and Sponsorship
Television, Radio and online;
Script Writing and Voice direction for Telephone Services
IVR, ‘on hold’ messages and call-centre scripts;
Customer Experience
Call centres, face-to-face customer communication, staff training, sales teams;
Games and Animation
Characterisation, computer games, vocal casting and direction in films, cartoons and children’s programming;
Audio Announcements and Safety
Transportation & Location information, Instructions, Alarms, Emergency Messages, Aircraft Safety Announcements, Evacuation Procedures etc;
Talking Devices
In-car devices, GPS navigation, home appliances, PDAs and SmartPhones, ATMs, Voting machines, point-of-sale devices;
Executive
Voice mail messages, live and recorded presentations by high-level corporate representatives;
Videos
Educational and promotional;
Recordings
Audio books, Tutorials, Audio training programs, Corporate podcasts, Meditation programs and Workshops;
Interactive
Computer based training applications, augmented reality and mobile applications and other media applications involving voice.
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Voice Audits and Vocal Branding Research: Via VocalPoint Research

Our Vocal Branding methodology is deeply grounded in eclectic voice and sonic research, as well as continuous exploration of the continuously evolving vocal patterns in current usage.

One of our key Vocal Branding services for companies, government departments and small business is conducting a Voice Audit. A voice audit is a bit like mystery shopping, where we investigate and report back on how positively and effectively your organisation is presently employing voice across its different communication channels.

VocalPoint Research contributes to the quality and effectiveness of Vocal Branding by

  1. Monitoring and reviewing the latest voice and sonic research from around the world;
  2. Partnering with and Providing voice-related input to market research organisations undertaking product development or brand research activities;
  3. Undertaking vocal research, surveys and usability studies in-house and for clients.
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IVRs, Usability, script refinement & User Interface Design

At Vocal Branding Australia we fully appreciate the importance of creating highly intuitive, effective and enjoyable user experiences through strategic and creative use of voice and sound. Our usability and human factors experience includes conceptual design and development of automated telephone services, such as telephone banking, telephone voting,

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