Blog Articles

We are often asked for examples of how Vocal Branding is enhancing brands and communication between businesses and their customers.

Here are a range of Vocal Branding case studies and projects we’ve worked on at Vocal Branding Australia:

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When was the last time you really paid attention to how the Voices of your business sound, and the effect they have on your customers and clients?

Unless you’re online-only, every company, Government department or small business speaks with its customers in one way or another, but we rarely think about just how crucial the sound of voices are for engaging and influencing our customers and for building trust and brand loyalty.

All management and most employees in your organisation probably know how your brand should look, but if you were to ask them “how should our brand Sound?’ you may receive hesitant and perplexed looks. A Vocal Branding (voice) Audit reports on how your business sounds at the moment, and delivers practical research-based recommendations on how your brand could (or should) sound, to reinforce your visual branding and strengthen sales.

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Find out what people thought … in this Poll on the voice of Julia Gillard.

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In this 2 August 2010 Mobile Monday Sydney presentation I Briefly cover the current state-of-play in mobile device accessibility; Demonstrate and discuss Apple’s VoiceOver accessibility software for blind and low vision users that is built into iOS devices such as the iPhone, iPod Touch and iPad; Explain how and why it is a good move [...]

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Advertisements and Sponsorship
Television, Radio and online;
Script Writing and Voice direction for Telephone Services
IVR, ‘on hold’ messages and call-centre scripts;
Customer Experience
Call centres, face-to-face customer communication, staff training, sales teams;
Games and Animation
Characterisation, computer games, vocal casting and direction in films, cartoons and children’s programming;
Audio Announcements and Safety
Transportation & Location information, Instructions, Alarms, Emergency Messages, Aircraft Safety Announcements, Evacuation Procedures etc;
Talking Devices
In-car devices, GPS navigation, home appliances, PDAs and SmartPhones, ATMs, Voting machines, point-of-sale devices;
Executive
Voice mail messages, live and recorded presentations by high-level corporate representatives;
Videos
Educational and promotional;
Recordings
Audio books, Tutorials, Audio training programs, Corporate podcasts, Meditation programs and Workshops;
Interactive
Computer based training applications, augmented reality and mobile applications and other media applications involving voice.

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There is so much truth and subtle wisdom in this short poem about speaking and our tone of voice.

It’s not so much what you say As the manner in which you say it; It’s not so much the language you use As the tone in which you convey it; …

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Voices, Relationships, Trust and Time Travel is a conference presentation by Tim Noonan about the power of voice to strengthen business and personal relationships, build trust, and the power of telling stories to change our perspective on the world.

View and listen to Tim’s presentation

I consider the paradoxical interplay between Truth and Tale; Proof and Possibility; Thought and Feeling; Speech and Listening; Trust and Healing.

I pose two questions:

  1. What fresh ideas, solutions and opportunities might present themselves to us if we experienced life through a clearer sonic lens? and

  2. Might more of our relationships and communities blossom and flourish if we were more attentive and mindful about how we use our voices in business and in everyday life?

I was delighted and quite excited to have been voted as the 2010 Australian Big Thinker in the Story Telling category by 54 % of SMS votes by the audience of approximately 200 folks at the APG’s “Battle of Big Thinking” event.

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The blog post The Emotional Impact of Colour has an interesting coverage of the importance of colour choice for brands and products. Once again, though I was reminded how visually-dominant the marketing and branding world so often is, for I hardly ever encounter articles on the importance of the right voice in marketing, business communication [...]

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Hear or Download this conversation with me about the human voice

Recently I recorded a conversation between myself and a colleague, Robin Dickinson @robin_dickinson on Twitter for my CoffeeCast Conversations podcast. I thought I was going to interview Robin, but he ended up interviewing me instead… about my fascination and passion about voice, vocal authenticity, openness and trust. Robin graciously demonstrated his talent for encouraging and inviting me to share my love and fascination of all things voice, and our conversation travels far and wide touching upon numerous aspects of speaking and vocal communication.

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In essence, our voice is our identity. It is the expression through sound/vibration of who we are.

The word ‘personality’ ( PerSona) originates from the two root words meaning Through Sound.

Like the ripples caused from a pebble dropping into a pond, our voice moves outwards from inside us, expressing from our inner world, and travels through the air leaving an impression on others in our outer world.

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