Here are a few projects and Vocal Branding clients we’ve been working with at Vocal Branding Australia during the last 12 months:
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Vocal Branding Services and Case Studies
Our Vocal Branding methodology is deeply grounded in eclectic voice and sonic research, as well as continuous exploration of the continuously evolving vocal patterns in current usage.
One of our key Vocal Branding services for companies, government departments and small business is conducting a Voice Audit. A voice audit is a bit like mystery shopping, where we investigate and report back on how positively and effectively your organisation is presently employing voice across its different communication channels.
VocalPoint Research contributes to the quality and effectiveness of Vocal Branding by
- Monitoring and reviewing the latest voice and sonic research from around the world;
- Partnering with and Providing voice-related input to market research organisations undertaking product development or brand research activities;
- Undertaking vocal research, surveys and usability studies in-house and for clients.
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At Vocal Branding Australia we fully appreciate the importance of creating highly intuitive, effective and enjoyable user experiences through strategic and creative use of voice and sound. Our usability and human factors experience includes conceptual design and development of automated telephone services, such as telephone banking, telephone voting,
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I ended the previous blog post about providing a client with a customised recording of one of our Expressive Voice Agency voice talents reading relevant copy, by saying “Now we wait, trusting that an innovative blend of voice and communications technology will result in both a new client and an interesting Vocal Branding project.” So [...]
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Vocal Branding Australia teams with leaders in market research, brand strategy, graphic design and copywriting to create vibrant brand experiences that sound as compelling and engaging as they look and feel – brands that resonate deeply with customers through all their modalities and across multiple senses.
We also directly consult to corporates, government and small business.
Our services include:
- Voice Audits and Vocal Branding Research – via VocalPoint Research
- Vocal Branding and Sonic Branding Strategy
- Usability, script refinement & auditory User Interface Design
- Brand and Voice Matching
- Voice Talent sourcing – via The Expressive Voice Agency
- Vocal Direction of talent
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To strengthen your brand, it is essential to select a natural and authentic brand voice that matches and represents the values and the personality of the brand. The Expressive Voice Agency is a professional voice talent bureau which provides voices to clients of our parent company Vocal Branding Australia. Rather than publishing an array of [...]
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For Vocal Branding to operate at its most effective level, it is necessary to think about sound and voice branding strategy, in the same ways that we consider broader brand strategy. That is, voice needs to be a central part of overall brand strategy, as early-on in the brand development process as possible. This allows [...]
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Vocal Branding Australia helps companies identify and develop voices that communicate the values of their brands and bring more personable qualities which customers can identify with and truly relate to. A voice which naturally expresses the values of the brand is often termed the Brand Voice. By choosing the correct, most compelling voice for your [...]
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At Vocal Branding Australia we certainly pay significant attention to the kinds of words to be spoken, but we go so much further, carefully wrapping those wordings within subtle vocal nuance, cadence, timbre and tenor, to breathe life and authentic feeling into every spoken message we create. What many organisations don’t realise is that a [...]
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