When was the last time you really paid attention to how the Voices of your business sound, and the effect they have on your customers and clients?
Unless you’re online-only, every company, Government department or small business speaks with its customers in one way or another, but we rarely think about just how crucial the sound of voices are for engaging and influencing our customers and for building trust and brand loyalty.
All management and most employees in your organisation probably know how your brand should look, but if you were to ask them “how should our brand Sound?’ you may receive hesitant and perplexed looks. A Vocal Branding (voice) Audit reports on how your business sounds at the moment, and delivers practical research-based recommendations on how your brand could (or should) sound, to reinforce your visual branding and strengthen sales.
In this 2 August 2010 Mobile Monday Sydney presentation I Briefly cover the current state-of-play in mobile device accessibility; Demonstrate and discuss Apple’s VoiceOver accessibility software for blind and low vision users that is built into iOS devices such as the iPhone, iPod Touch and iPad; Explain how and why it is a good move [...]
Our Vocal Branding methodology is deeply grounded in eclectic voice and sonic research, as well as continuous exploration of the continuously evolving vocal patterns in current usage.
One of our key Vocal Branding services for companies, government departments and small business is conducting a Voice Audit. A voice audit is a bit like mystery shopping, where we investigate and report back on how positively and effectively your organisation is presently employing voice across its different communication channels.
VocalPoint Research contributes to the quality and effectiveness of Vocal Branding by
- Monitoring and reviewing the latest voice and sonic research from around the world;
- Partnering with and Providing voice-related input to market research organisations undertaking product development or brand research activities;
- Undertaking vocal research, surveys and usability studies in-house and for clients.
At Vocal Branding Australia we fully appreciate the importance of creating highly intuitive, effective and enjoyable user experiences through strategic and creative use of voice and sound. Our usability and human factors experience includes conceptual design and development of automated telephone services, such as telephone banking, telephone voting,
I ended the previous blog post about providing a client with a customised recording of one of our Expressive Voice Agency voice talents reading relevant copy, by saying “Now we wait, trusting that an innovative blend of voice and communications technology will result in both a new client and an interesting Vocal Branding project.” So [...]
Vocal Branding Australia provides voice-based consulting and sonic and voice branding services to telephony/IVR suppliers/developers, as well as consulting directly to companies, small business and other organisations, to develop ;innovative and trusted voice-based products, services and customer experiences. We also team with leaders in market research, brand strategy, graphic design and copywriting to create vibrant [...]
To strengthen your brand, it is essential to select a natural and authentic brand voice that matches and represents the values and the personality of the brand. The Expressive Voice Agency is a professional voice talent bureau which provides voices to clients of our parent company Vocal Branding Australia. Rather than publishing an array of [...]
For Vocal Branding to operate at its most effective level, it is necessary to think about sound and voice branding strategy, in the same ways that we consider broader brand strategy. That is, voice needs to be a central part of overall brand strategy, as early-on in the brand development process as possible. This allows [...]
Vocal Branding Australia helps companies identify and develop voices that communicate the values of their brands and bring more personable qualities which customers can identify with and truly relate to. A voice which naturally expresses the values of the brand is often termed the Brand Voice. By choosing the correct, most compelling voice for your [...]
