What is Vocal Branding

Welcome to Vocal Branding Australia and The Vocal Branding Blog!

by Tim Noonan

Welcome to Vocal Branding Australia and the Vocal Branding Blog, where we speak about all things Voice. Vocal Branding realizes the intrinsic capacity of the human voice to transmit emotion, and its extraordinary potential to create compelling, durable and trusted brand relationships with customers. View and Listen to Tim’s award-winning presentation on the relationship between [...]

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What Is Vocal Branding?

by Tim Noonan

Your brand is already talking, it has a sound, but what is it really saying to your customers consciously (and even more importantly) on an unconscious level? Vocal Branding is the strategic and purposeful use of voice to strengthen and enhance brand experiences - so your products, brands and user experiences sound as compelling as they [...]

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Some Voice Examples: What products and Brand Voice Situations Can Benefit from Vocal Branding?

by Tim Noonan

Advertisements and Sponsorship
Television, Radio and online;
Script Writing and Voice direction for Telephone Services
IVR, ‘on hold’ messages and call-centre scripts;
Customer Experience
Call centres, face-to-face customer communication, staff training, sales teams;
Audio Announcements and Safety
Transportation & Location information, Instructions, Alarms, Emergency Messages, Aircraft Safety Announcements, Evacuation Procedures etc;
Talking Devices
In-car devices, GPS navigation, home appliances, PDAs and SmartPhones, ATMs, Voting machines, point-of-sale devices;
Executive
Voice mail messages, live and recorded presentations by high-level corporate representatives;
Videos
Educational and promotional;
Recordings
Audio books, Tutorials, Audio training programs, Corporate podcasts, Meditation programs and Workshops;
Interactive
Computer based training applications, augmented reality and mobile applications and other media applications involving voice.

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Samples of Vocal Branding

by Tim Noonan

Imagine the power and brand impact on the customers of a major corporation that presents a consistent vocal feel across all of its spoken communications channels, which reflects and reinforces the organisation’s brand values:

  • Employees: a consistent ‘vocal feel’ from presentations and interviews by the CEO, Sales Teams, Brand Ambassadors, Switchboard/Reception and through all spoken communication by staff in the company’s contact centres. This goes beyond a style of language to a style of vocal expression, what at Vocal Branding Australia we term a vocal feel.
  • Recorded customer service messages: a consistent VocalFeel including automated telephone services, ‘on hold’ recordings, plus the voicemail greeting messages of key company representatives.
  • Advertising, Training and Promotions: a consistent VocalFeel from all radio, TV, DVD and online audio and video materials produced by/for the company.

Result: a harmonious sounding Vocal Corporate Choir…

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