What is Vocal Branding

Some Voice Examples: What Products and Brand Voice Situations Can Benefit from Vocal Branding?

by Tim Noonan

Advertisements and Sponsorship
Television, Radio and online;
Script Writing and Voice direction for Telephone Services
IVR, ‘on hold’ messages and call-centre scripts;
Customer Experience
Call centres, face-to-face customer communication, staff training, sales teams;
Games and Animation
Characterisation, computer games, vocal casting and direction in films, cartoons and children’s programming;
Audio Announcements and Safety
Transportation & Location information, Instructions, Alarms, Emergency Messages, Aircraft Safety Announcements, Evacuation Procedures etc;
Talking Devices
In-car devices, GPS navigation, home appliances, PDAs and SmartPhones, ATMs, Voting machines, point-of-sale devices;
Executive
Voice mail messages, live and recorded presentations by high-level corporate representatives;
Videos
Educational and promotional;
Recordings
Audio books, Tutorials, Audio training programs, Corporate podcasts, Meditation programs and Workshops;
Interactive
Computer based training applications, augmented reality and mobile applications and other media applications involving voice.

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Welcome to Vocal Branding Australia and The Vocal Branding Blog!

by Tim Noonan

Welcome to Vocal Branding Australia and the Vocal Branding Blog, where we discuss all things Voice. Our corporate mission is to bring a unique and contemporary perspective to all non-visual aspects of branding and communications. Vocal Branding realizes the intrinsic capacity of the human voice to transmit emotion, and its extraordinary potential to create compelling, durable and trusted brand relationships with clients, colleagues and customers.

“We encounter thousands of logos every day, but almost all of them are visual. For the next few years, sonic logos will always be worth considering simply because they will be relatively rare and can therefore act as differentiators. But there’s more to them than curiosity value: used wisely, they work exceptionally well.” - Sound Business” by Julian Treasure

View and Listen to Tim’s award-winning presentation on the relationship between the human voice and trust

Speak with us about how a Vocal Branding Audit can improve your sales and customer relations.

These Vocal Branding Australia Case Studies demonstrate some of the many applications of our voice and Vocal Branding services.

“Vocal branding is the strategic and purposeful use of voice to convey ideas, impressions and feelings from speaker to listener.” - Tim Noonan

This article contains links to most of our company features, services and our unique approach to voice.

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What Is Vocal Branding?

by Tim Noonan

Your brand is already talking, it has a sound, but what is it really saying to your customers consciously (and even more importantly) on an unconscious level? Vocal Branding is the strategic and purposeful use of voice to strengthen and enhance brand experiences - so your products, brands and user experiences sound as compelling as they [...]

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Samples of Vocal Branding

by Tim Noonan

Imagine the power and brand impact on the customers of a major corporation that presents a consistent vocal feel across all of its spoken communications channels, which reflects and reinforces the organisation’s brand values:

  • Employees: a consistent ‘vocal feel’ from presentations and interviews by the CEO, Sales Teams, Brand Ambassadors, Switchboard/Reception and through all spoken communication by staff in the company’s contact centres. This goes beyond a style of language to a style of vocal expression, what at Vocal Branding Australia we term a vocal feel.
  • Recorded customer service messages: a consistent VocalFeel including automated telephone services, ‘on hold’ recordings, plus the voicemail greeting messages of key company representatives.
  • Advertising, Training and Promotions: a consistent VocalFeel from all radio, TV, DVD and online audio and video materials produced by/for the company.

Result: a harmonious sounding Vocal Corporate Choir…

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