Why Vocal Branding

About This Talk Authentically, engagingly and consistently express your true self and identity in social media. On the evening of Tuesday, 13 November 2012, Voice philosopher and technologist Tim Noonan will take us on an enchanting journey of self-discovery into both our virtual and our physical voices. How can we best express our essential self [...]

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Introduction This post has been prepared for attendees of my “Transform your Business and Customer Experience through Vocal Authenticity and Insightful Listening” Presentations delivered to the NSW Customer Contact Management Association (CCMA) and approximately 1000 St.George & Westpac Bank Contact Centre agents. Please email us to inquire about corporate voice workshops and conference presentations. Learn [...]

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Why Vocal Branding?

by Tim Noonan

Vocal Branding Australia’s proprietary Vocal direction approach awakens the innate ability of the human voice to act as a transmitter of emotion. Voices that don’t reflect the brand – Off-brand voices – diminish and distort the brand’s power and integrity. Off-brand voices can either make the brand fall flat, or sound too sharp. On-brand voices [...]

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Most agencies are looking to offer an added-value advantage over their competitors, and Vocal Branding Australia’s expertise and methodologies have major potential to significantly increase market cut-through of advertising, and to create more durable and emotionally-rich brand relationships with an organization’s existing and potential customers. When an agency or company incorporates Vocal Branding principles, they create a powerful point of differentiation in their market segment.

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Whether you are developing an innovative new product, planning a new online or media ad campaign, developing an IVR, wanting to maximize the customer experience while your callers are on-hold and waiting to speak with your staff, or whether you need to raise the effectiveness of your call centre – Vocal Branding Australia has the skills , experience and staff training programs to ensure your corporate sound is always as compelling and engaging as the rest of your customer communications.

In its most powerful application, Vocal Branding is about creating a unified ‘Corporate Choir’ so your brand or company image sounds consistent throughout all the communications channels of your business.

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Imagine the power and brand impact on the customers of a major corporation that presents a consistent vocal feel across all of its spoken communications channels, which reflects and reinforces the organisation’s brand values:

  • Employees: a consistent ‘vocal feel’ from presentations and interviews by the CEO, Sales Teams, Brand Ambassadors, Switchboard/Reception and through all spoken communication by staff in the company’s contact centres. This goes beyond a style of language to a style of vocal expression, what at Vocal Branding Australia we term a vocal feel.
  • Recorded customer service messages: a consistent VocalFeel including automated telephone services, ‘on hold’ recordings, plus the voicemail greeting messages of key company representatives.
  • Advertising, Training and Promotions: a consistent VocalFeel from all radio, TV, DVD and online audio and video materials produced by/for the company.

Result: a harmonious sounding Vocal Corporate Choir…

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