In hindsight, it is very difficult for me to know when I first started to realize that my sensory ‘view port’ out into the world around me was substantially different to the five-senses experience of everyone else I knew and encountered. As a baby, you are just you. A bundle of sensations, emotions and the inquisitiveness and wonder of discovery. You are the centre of Your world…
I have decided to share some selections from my personal life story which may give you an understanding of where my absolute love and fascination for the human voice stems from. It also sheds some light on how I came to appreciate and develop the foundational principles that underpin my Vocal Consciousness work and of course the deeper theory behind Vocal Branding.
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For Vocal Branding to operate at its most effective level, it is necessary to think about sound and voice branding strategy, in the same ways that we consider broader brand strategy. That is, voice needs to be a central part of overall brand strategy, as early-on in the brand development process as possible. This allows [...]
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