Some Recent Brand Voice and Vocal Branding Australia Case Studies

We are often asked for examples of how Vocal Branding is enhancing brands and communication between businesses and their customers.

Here are some Vocal Branding case studies and projects we’ve recently been working on here at Vocal Branding Australia:

NSW Department of Health

Vocal Branding Australia worked closely with the Department to define a clear brand voice, develop a Vocal Branding strategy and support the implementation of the harmonisation/integration of a previously regionalised telephone health service throughout the State.

We conducted all the voice-related aspects of the project including:

• In-depth strategic Vocal Branding analysis of the integrated service;
• Creating and refining call-flows and telephone scripts;
• Identifying and sourcing the best Brand Voice to naturally reflect the service values;
• In-studio voice direction;
• Audio editing and post production tasks;
• User experience research involving the development of a usability survey and a more detailed ethnographic study on the prototype service.

Australian Electoral Commission Telephone Voting Standard

Over the last couple of months we have researched and developed an automated Telephone Voting usability Standard to provide a flexible and consistent experience for voting in elections via just the standard telephone.

This Standard is applicable to Federal, State and Local elections, as well as for Industrial elections which are conducted on a fee-for-service basis by the Commission.

This initiative is an international first, and builds on Tim’s previous work developing a Standard for accessible telephone banking services for the Australian Bankers’ Association and his key involvement in the Standards Australia Interactive Voice Response and Speech Recognition Australian Standards.

Vocal Branding Australia also assisted the Commission in writing and refining call centre scripts associated with phone-based voting support activities.

Leading Property Auctioneering Company

We are working with one of the leading auctioneering companies to develop their corporate Vocal Brand to create greater trust in their services and to positively set them apart from their competition.

We have also been working with this client to develop a company-wide voice care program, to ensure that all staff know how to protect and develop their most vital asset – their voice!

Solotel Hotel Group Staff-Training Video

Earlier this year we partnered with Jason Jelicich of jasonj.com.au to refine the scripts for, and direct staff narration for two in-house staff training videos.

The client determined that they wanted real staff to deliver authentic messages to their new and advancing employees, so we took our mobile recording equipment to the workplace and captured a natural-sounding spoken soundtrack for the project that supported their corporate brand.

Community Service Announcement for Royal Far West Children’s Charity

Late last year Vocal Branding Australia worked with Royal Far West, a NSW-based children’s charity to develop the vocal branding strategy, including voice talent direction for a television commercial to be played as a Customer Service Announcement.

The aim was to produce a contemporary soundtrack with authentic voices and to respectfully convey emotionally rich messages to their potential donors and sponsors.

Vocal Branding Audit of the Leading Telephone Dating Service in Australia

Maxus recently engaged Vocal Branding Australia to undertake a detailed Vocal Branding audit of the leading telephone dating service in Australia.

The audit included a range of distinct elements presented in an interactive workshop for Maxus and the client.

• Competitor analysis;
• Exploration of online trends and how they are increasingly impacting phone-centric services;
• The vocal branding ‘fit’ between the scripts and voices used in service advertising and the ‘voice’ of the phone dating service itself;
• Analysis of callers including their use of the service and their attitudes towards it and to one another.
• Consideration of service features, technological developments and recommendations on future service shaping and expansion.

NSW Electoral Commission

Earlier this year the NSW Premier announced the State’s intention to provide blind and vision impaired voters with an independent and secret vote in the 2011 NSW election. Vocal Branding Australia has been consulting to the NSW Electoral Commission on accessibility and vocal branding issues to make this a reality. Subject to legislation being passed, it is intended to provide an automated telephone-based voting service for blind and low vision voters, as well as an internet-based voting system.

Please contact us to find out how Vocal Branding Australia can strengthen your spoken communications with customers, staff and clients.

Some Recent Brand Voice and Vocal Branding Australia Case Studies