One of the most frequent questions I am asked about Vocal Branding is
what kinds of voices and situations is Vocal Branding helpful for?
I have listed some general brand voice categories and examples below, but the truth is that when voice is involved in any of your products, services, brands or customer experiences, Vocal Branding is a powerful and largely un-tapped touch-point of brand communication that strengthens and enhances your brand in the minds and in the hearts of your customers.
Here are a few voice-branding examples to get you thinking about the voices in your own domain which may benefit from some Vocal Branding attention:
Brand Voice and Vocal Branding Applications
- Advertisements and Sponsorship
- Television, Radio and online;
- Script Writing and Voice direction for Telephone Services
- IVR, ‘on hold’ messages and call-centre scripts;
- Customer Experience
- Call centres, face-to-face customer communication, staff training, sales teams;
- Games and Animation
- Characterisation, computer games, vocal casting and direction in films, cartoons and children’s programming;
- Audio Announcements and Safety
- Transportation & Location information, Instructions, Alarms, Emergency Messages, Aircraft Safety Announcements, Evacuation Procedures etc;
- Talking Devices
- In-car devices, GPS navigation, home appliances, PDAs and SmartPhones, ATMs, Voting machines, point-of-sale devices;
- Executive
- Voice mail messages, live and recorded presentations by high-level corporate representatives;
- Videos
- Educational and promotional;
- Recordings
- Audio books, Tutorials, Audio training programs, Corporate podcasts, Meditation programs and Workshops;
- Interactive
- Computer based training applications, augmented reality and mobile applications and other media applications involving voice.
In short – If it talks, then it is likely to benefit from some Vocal Branding attention!
Contact us to discuss how Vocal Branding Australia can work with you to develop natural, memorable and unique brand voices that really talk to your customers.
Vocally yours
Tim Noonan
Director, Vocal Branding Australia
