At Vocal Branding Australia we fully appreciate the importance of creating highly intuitive, effective and enjoyable user experiences through strategic and creative use of voice and sound.
Our usability and human factors experience includes conceptual design and development of automated telephone services, such as telephone banking, telephone voting, other talking self-service technologies such as talking automatic teller machines, and voice-output voting kiosks for the Australian Electoral Commission. We have also partnered with the University of New south Wales developing voice-based prototypes for eyes-busy navigation and personal information management.
In June and July 2010 Tim Noonan researched and authored an Industry Standard for Telephone Voting for use by Australian electoral Management bodies, such as the Australian Electoral Commission.
“Tim Noonan is the pre-eminent Australian (if not world) authority on the applications of IVR to a range of processes and voice-based information services, and probably has the greatest expertise on telephone and internet voting throughout Australia.” - Graeme Innes, Disability Discrimination Commissioner
This voice usability work goes way beyond voice selection and vocal direction, employing human factors cognitive psychology principles to optimize the ways information is presented by voice, for greatest clarity, efficiency and an optimal user experience.
Writing, reviewing and refining scripts is a particular strength of Vocal Branding Australia, leading to the perfect matching of words with the way they are expressed. We write and revised scripts for IVRs, ‘on hold’ talking information kiosks and for call-centre environments.
Where appropriate, we can also drive or advise on other audio and technical production matters such as effects, EQ, soundscapes and music beds, creating a SonicFeel that naturally complements the VocalFeel we have created with the client. The SonicFeel (sound environment) can often be likened to the ambiance in a restaurant, and the VocalFeel (the vocal style) to the menu of dishes on offer.
Please contact usto discuss how we can work with you to create outstanding auditory and voice-based user experiences for your customers.