Voice is one of the most powerful but under-utilised touch-points of brand communication. It is fundamental to creating strong and ongoing trust-based brand relationships that resonate with new and existing customers. But this only happens when voice is considered integral to the full brand methodology.
Most agencies are looking to offer an added-value advantage over their competitors, and Vocal Branding Australia’s expertise and methodologies have major potential to significantly increase market cut-through of advertising, and to create more durable and emotionally-rich brand relationships with an organization’s existing and potential customers.
When an agency or company incorporates Vocal Branding principles, they create a powerful point of differentiation in their market segment.
Vocal Branding Australia’s unique vocal branding methodology enhances brands so they are more unique, memorable and trusted.
Research and our experience shows:
- Use of natural Voice is a key vehicle to move from ‘showing’ and ‘telling’ to sharing and conversing with consumers.
- Through increased attention to vocal expression, we can literally breathe life into a brand, making it more evocative and giving it more heart-beat, body, substance and resonance.
- In telephone, radio and audio-only situations, tone of voice jumps from 38 percent to a stupendous 84 percent. Then, the words impact our perception of attitude by only 16 percent!
- Tone and colour of voice is a subtle, but powerful way to express, reinforce and reflect product/company values.
Please contact us to discuss ways Vocal Branding Australia’s voice experience and services could add value to you and your clients.
