Companies and Organisations
Whether you are developing an innovative new product, planning a new online or media ad campaign, developing an IVR, wanting to maximize the customer experience while your callers are on-hold and waiting to speak with your staff, or whether you need to raise the effectiveness of your call centre – Vocal Branding Australia has the skills , experience and staff training programs to ensure your corporate sound is always as compelling and engaging as the rest of your customer communications.
In its most powerful application, Vocal Branding is about creating a unified ‘Corporate Choir’ so your brand or company image sounds consistent throughout all the communications channels of your business. In this way, the customer experiences a consistent brand journey and they will always feel at home.
At Vocal Branding Australia we believe the true power of Vocal Branding is realized when the vocal relationship with the customer is sustained in a consistent on-going manner. That is, before and during sales and carrying through to service delivery and support.
Implementing a corporate Vocal Branding strategy initiates a conversation with your consumers and the brand, and lays out a familiar and trusted Vocal Brand journey for your customers from first exposure through to front-desk, to sales, to service provision and support.
Small Business
If a significant part of your business role is to sell your business or your services, then your results will be greater and more consistent when we work with you to develop an authentic personal vocal brand that reflects, resonates with, and reinforces your personal and professional values and goals.
Your small business vocal brand includes how you and any staff answer the phone, voicemail greetings, answering services etc.
Here are some ideas and pointers by Chris Gatch about managing a brand voice for your small business
A personal vocal brand distinguishes you from others, increases memorability, and also serves to keep you focused on, and aligned with your key business purpose and values.
